The foundation of any successful sales and marketing plan is from a clear understanding of your customers and their needs.
Mercurial are committed to providing the best techniques and technologies to arrive at a deeper understanding of your customers. We build on an understanding of our client’s complex business issues in order to apply leading-edge techniques to reveal value added customer insights.
Customers rarely present the same scale of business opportunity, and different customers will require different approaches to deliver the most positive return. Mercurial‘s scientific approach enables our clients to group their customers into more meaningful and profitable segments, and by understanding how to acquire and defend these most valued customers in a chosen market we help our clients plan for the future.
We establish clear goals that are consistent with our clients needs, and review the existing research and information to understand and apply a multi-dimensional approach to customer targeting and segmentation.
Our tailored solutions ensure that a more balanced perspective can be obtained around key customers and the complex market dynamics that exist in the commercial environments. Our experience and expertise have proven value in complex market environments such as primary & specialist healthcare, retail and industrial markets.