Visualise your in-store pharmacy dynamics
Sydney, Australia - 8th June, 2007 - Mercurial are pleased to announce their partnership with The Sales Factory and Australian Self-Medication Industry (ASMI). This will enable Missing Link customers to receive best practice dashboards, bringing to life the wealth of pharmacy point-of-purchase information provided by Missing Link for everyone from the managing director through to the representative.
Regan McCracken, Mercurial Director, Performance Management said "Through the Mercurial dashboard users will have immediate visibility to ‘in pharmacy' dynamics. These include industry and competitive in-store benchmarks, how your campaigns are performing across pharmacy groups, and how well your sales force is managing stock levels, if you're competing effectively on price and whether you're getting the promotional displays you want in store."
‘Key Insights on the Value and Use of the Missing Link Service' report is available from the ASMI Voice members newsletter, June 2007 Vol 8 Issue 7, or by clicking on the following link:
Key Insights on the Value and Use of the Missing Link Service.
About Mercurial
Mercurial helps businesses unlock the value of their people, processes, technology and information investments. Mercurial's unique skills are applied to overcome system/data integration hurdles, build best practice business optimisation tools and provide ongoing services and consulting to their clients. Mercurial's proven techniques and technology alliances guarantee rapid, scaleable, high-quality results, enabling faster and better informed decision making. This results in enhanced customer value, faster identification of business risks and opportunities, a greater consistency of commercial decision making and a higher return on investment.
For more information:
Regan McCracken
Mercurial
+61 (0) 2 9955 9396
rmccracken@mercurial.com.au
Graeme Birch
Australian Self-Medication Industry
+61 (0) 2 9922 5111
graeme@asmi.com.au
Ian Leckie
The Sales Factory
+61 (0) 2 9904 4744
leckie@bigpond.net.au
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