Mercurial - Reveal a brighter future

Mercurial Present at Australian Self-Medication Industry conference

Sydney, Australia - 13 February, 2007 - Mercurial are pleased to announce an invitation to present to the Australian Self Medication Industry (ASMI). Adam Hawkins, Managing Director, spoke to members and the Sales Operations Committee who attended the ASMI Conference, held at the ASMI Headquarters, 131 Walker Street, North Sydney, NSW 2060, February 13, 2007.

Mercurial believes industrializing the use of analytics in the self-medication industry can improve a company's profitability by transforming and integrating information into informed decisions that drive high performance. As business processes are among the very last remaining points of differentiation, high-performance businesses are increasingly citing analytics as a key contributor to their competitive edge. Companies finally have access to affordable, best practice performance management tools that provide their people with visual, interactive and proactive business solutions that drive results. Hawkins said "Implementing sales strategies doesn't need to be a hit and miss affair anymore, there are a multitude of solutions available today that will significantly improve the performance of sales team and the success of an organisation."Click here for more information on ASMI.

About Mercurial

Mercurial helps businesses unlock the value of their people, processes, technology and information investments. Mercurial's unique skills are applied to overcome system/data integration hurdles, build best practice business optimisation tools and provide ongoing services and consulting to their clients. Mercurial's proven techniques and technology alliances guarantee rapid, scaleable, high-quality results, enabling faster and better informed decision making. This results in enhanced customer value, faster identification of business risks and opportunities, a greater consistency of commercial decision making and a higher return on investment.


For more information:

Adam Hawkins
Mercurial
+61 (0) 2 9955 9227
ahawkins@mercurial.com.au

Graeme Birch
Australian Self-Medication Industry
+61 (0) 2 9922 5111
graeme@asmi.com.au

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