Mercurial Present at Australian National Pharmacy Managers Forum
Sydney, Australia - 14 March, 2007 - Mercurial are pleased to announce an invitation to present to the Australian National Pharmacy Managers Forum. Regan McCracken, Director - Performance Management, spoke to members on ‘Improving Sales with Performance Management - an OTC perspective', at Ryde-Eastwood Leagues Club, 117 Ryedale Road, West Ryde, NSW 2114, March 14, 2007.
The effect of a strong performance management strategy in OTC can lead to significantly greater market awareness and return on investment. The presentation included demonstrations and specific examples across key account and banner group management, brand marketing and promotion, sales force execution, and sales team mentoring and coaching. McCracken said "With the right understanding of the needs of your OTC business processes, combined with technologies and solutions that are now available, rapid implementation of these strategic projects customised to your business requirements is possible in weeks rather than months."
About Mercurial
Mercurial helps businesses unlock the value of their people, processes, technology and information investments. Mercurial's unique skills are applied to overcome system/data integration hurdles, build best practice business optimisation tools and provide ongoing services and consulting to their clients. Mercurial's proven techniques and technology alliances guarantee rapid, scaleable, high-quality results, enabling faster and better informed decision making. This results in enhanced customer value, faster identification of business risks and opportunities, a greater consistency of commercial decision making and a higher return on investment.
For more information:
Regan McCracken
Mercurial
+61 (0) 2 9955 9396
rmccracken@mercurial.com.au
Ken Lupton
National Pharmacy Managers Forum
+61 (0) 2 9875 6395
kblupton@mmm.com
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