Mercurial Wins Prestigious Pharmaceutical Industry Award - Supplier of the Year
Sydney, Australia – September 2, 2011 - Mercurial, the sales and marketing consulting and services company, was awarded the 2011 Supplier Organisation of the Year by the Australian Pharmaceutical Marketing and Research Group (APMRG) in a ceremony held in Sydney.
The award acknowledges Mercurial’s outstanding support of and service to the pharmaceutical industry by providing a competitive edge for Sales, Marketing and Business Operation teams.
In addition, Mercurial’s Alex Huisman, Director, Consulting, and Regan McCracken, Director, Commercial Effectiveness, were both nominated for APMRG’s Consultant of the Year award.
Mercurial received the Supplier Organisation of the Year award for displaying:
• A collaborative (client-supplier) atmosphere
• Effective delivery of projects, products and service, exceeding client expectations
• Efficient/timely delivery of projects, products and service, exceeding client expectations
Mercurial provides consulting and services specialising in Sales & Marketing Effectiveness, Performance Management and Cloud-based Business Intelligence. MiPortal™, a live and secure business intelligence platform, delivers highly customised business insights to around 20 of the top tier pharmaceutical companies, encompassing over 1500 on-demand users. Client users, ranging from field sales representatives to supply chain management, leverage available knowledge resources to gain competitive advantages in the market.
"Mercurial's collaborative efforts and effective service delivery is highly regarded in the industry," said Pauline Bernard, APMRG President. "Information can be one of the most powerful assets our industry members have at their disposal to break through in a crowded and highly competitive market, and so the delivery, utilisation and analysis of information into insights is critical to sustaining healthy business growth. Mercurial's demonstrated ability to equip its clients with the tools that help them achieve this, makes it a deserving recipient of the Supplier Organisation of the Year award.”
Mercurial helps pharmaceuticals identify business risks and opportunities based on current information and trends within its industry, giving office-based and mobile staff access to highly valued intelligence they can use to improve their sales performance, and provide a more timely and relevant service to their customers.
“There is no greater accolade than being recognised for excellence by your customers in an industry,” said Adam Hawkins, managing director, Mercurial. “The APMRG is the key Pharmaceutical Industry working body which furthers the development of sales and marketing excellence in Australia. As such, it is a huge honour for Mercurial to receive this award.”
Mercurial APMRG 2011 Supplier of the Year Presentation. |
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| Pauline Bernard, APMRG President, and Adam Hawkins, Managing Director Mercurial. | Mercurial Staff: (L) Regan McCracken – Director, Commercial Effectiveness, (C) Michelle Barnes – Sales and Service Manager, and (R) Adam Hawkins – Managing Director |
About Mercurial
Mercurial helps businesses unlock the value of their people, processes, technology and information investments. Mercurial's unique skills are applied to overcome system/data integration hurdles, build best practice business optimisation tools and provide ongoing services and consulting to their clients. Mercurial's proven techniques and technology alliances guarantee rapid, scaleable, high-quality results, enabling faster and better informed decision making. This results in enhanced customer value, faster identification of business risks and opportunities, a greater consistency of commercial decision making and a higher return on investment.
About APMRG
APMRG is a non-profit industry organisation focused on the development of marketing and sales within the pharmaceutical industry. Its members and associate members are leading pharmaceutical manufacturers, including industry individuals and marketing organisations. This is the first year the APMRG Awards were held, with award winners judged on the number of member votes received in each category as determined by the APMRG Board.
Please visit www.apmrg.com.au
For more information:
Contact Mercurial
+61 (0) 2 9955 9227
info@mercurial.com.au
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