iNova: Creating Value for Patients, Consumers and Professionals
Australia – July 28th, 2011 - By adding value, iNova Pharmaceuticals turns opportunities into benefits for patients and consumers.
Creating value for patients, consumers and healthcare professionals is the core focus of iNova Pharmaceuticals. The company is dedicated to delivering its consumer healthcare, specialty brands and services not only in Australia where it is owned and operated, but to more than 20 countries including New Zealand, South Africa and China.
One major factor that has contributed to the success of these initiatives is iNova’s flexible business model. iNova Pharmaceuticals CEO Andrew Howden says, “We make sure whenever we do something, it always adds to the bottom line. Whether it’s holding a meeting or adding a new product, we strive to add value. It makes us a bit different from big three.iNova work with Mercurial, who have deployed secure and innovative commercial execution tools to boost productivity and maximize business opportunities, which contribute to their top and bottom line results."
Publication – Business Review Weekly
Page: 10-13
Region: National
Type: Digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia.
Published: Weekly
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